Job Description

Content Creator & Social Media Manager
Adolescent Wellness Academy (AWA)
Must be local to the Lauderdale–Miami area

Who We Are
Adolescent Wellness Academy is a mission-driven behavioral health program supporting teens and families through structured PHP/IOP services. Our work has depth and purpose — and we need someone who knows how to communicate that with authenticity and professionalism.

About the Role

The  Content Creator & Social Media Manager  plays a key role in driving our inbound marketing initiatives and establishing the company as a trusted authority in our industry. This role requires a creative storyteller with a journalist's mindset, strong analytical skills, and a passion for content strategy and performance.

As the Content Manager, you'll lead content planning, creation, and optimization efforts across all digital platforms, ensuring every piece aligns with business goals and supports brand awareness, engagement, and lead generation.

Key Responsibilities

• Develop and manage a comprehensive content strategy aligned with company goals.

• Publish a minimum of three high-quality written pieces per week.

• Conduct interviews with internal subject matter experts to produce engaging content.

• Edit, proofread, and enhance written materials for clarity, tone, and impact.

• Manage and execute email marketing initiatives, including newsletters and automated workflows.

• Utilize AI tools (e.g., ChatGPT, Claude, Llama) to enhance content efficiency and performance.

• Collaborate with the sales team to identify content opportunities and maintain an editorial calendar.

• Track and analyze content performance using analytics tools to inform strategic decisions.

• Lead SEO efforts to improve website visibility and organic reach.

• Produce premium content such as ebooks, pillar pages, and lead-generation assets.

• Oversee social media content distribution and engagement strategies.

• Participate in ongoing professional development and training in marketing, content strategy, and emerging technologies.

Qualifications

Education:

• Bachelor's degree in English, Journalism, Public Relations, Marketing, or a related field preferred.

• Equivalent experience in content management or digital marketing will also be considered.

Skills & Knowledge:

• Exceptional writing and editorial skills with excellent command of the English language.

• Strong understanding of editorial style guides (AP, Chicago, etc.).

• Experience with AI content tools and awareness of AI's role in marketing and analytics.

• Skilled in project management and meeting editorial deadlines.

• Proficiency in HubSpot, Google Analytics, Google Search Console, and SEMRush.

• Strong interview and communication skills; ability to listen thoughtfully and ask insightful questions.

• Ability to interpret data and translate insights into actionable strategies.

• Collaborative team player who values feedback and continuous improvement.

• Bonus: HubSpot certifications, print or broadcast journalism experience.

If you're passionate about using creativity to help more families, find the support they deserve, we'd love to see your work.
Apply today and include your portfolio or sample links.

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